Top Links of the Week

Posted on Jan 27, 2014

When I go to shut down for the weekend (or attempt to try) I find myself having to close like fifteen tabs of sites I want to share out. Here is a summary of a few top ones from the week that focus on productivity, working with designers and how to simplify the process.

How to Deal When People are Driving You Nuts
This happens to the best of us. The day to day issues start to pile up and can get a bit frustrating, but Ally Hamilton, a yogi, explains how to create space from those bad things taking up your energy.

5 SEO Trends Every Entrepreneur Needs to Know for 2014
This is a great little list. Although I’m not a dedicated SEO expert, I fully recognize the attention a marketer must pay to this in order to achieve optimal business goals. The SEO landscape is changing and the link above describes those changes and how to tweak your strategy for success.

Yves Morieux: As work gets more complex, 6 rules to simplify
Yes, a TED talk, but a very simple and interesting one at that. Clocking in at 12 minutes, Yves Morieux describes why employees are disengaged at work and what to do to clear up this problem and remove the “layers” that make progress difficult. I love this quote from the talk “Whenever people cooperate, they use less resources. In everything…In order for people to cooperate, they must like each other.”

How to Live Happily With a Great Designer
Designers have a tough job. Being super creative and continually bringing new ideas to the table, as well as managing the feedback from their peers and colleagues is a tough balance to juggle. If only all of those that worked with or hired designers read this list by Seth Godin, the designers would be so grateful.

A great book for beginning and novice bloggers

Posted on Jan 14, 2014

Blog_Book

A wonderful resource if you are beginning blogging or need a kick in the pants, is the book Blog, Inc.: Blogging for Passion, Profit, and to Create Community by Joy Cho (who runs the super cute Oh Joy blog). It not only gives best practices, but also reassures you on the pleasures of blogging and why you started in the first place. Highly recommended!

(Also just registered this blog with Bloglovin’- Follow my blog with Bloglovin! image above from Oh Joy)

Job and Internship Search Strategies for the Recent Grad

Posted on Jan 10, 2014

UVM_Networking

The other night I had the pleasure of partaking in my alma matters New York Career Networking Night at Credit Suisse here in NYC. I participated as an alumni of The University of Vermont and met with current students and recent grads to impart career advice. The event was programmed perfectly and the key part of the night were the speed networking sessions, which provided attendees a way to meet alumni from a variety of industries. There were about 2-3 networkers at each table along with 6-8 attendees.

I’d like to share some of the advice that I gave that night at the event, with a focus on job/internship search strategies.

1. How can entry-level professionals or career changers get started at your company? Because I am self-employed, I cannot speak directly to this. However, in my previous roles, entry-level candidates came in mostly one of two ways. First was the individual who worked as an intern in the department, and then was hired after their position had ended. Second was the individual who applied directly to the organization through the job posting directly on the organizations website. Rarely was a third-party source used to find this candidate (postings on job boards and aggregators).

2. What resources have been helpful to you in a job/internship search? I’m going to answer this question by directly speaking to how I got my two internships and last three full-time jobs. My first internship while I was a student at The University of Vermont was at Kelliher Samets Volk one of the top 50 advertising agencies in the United States. I worked under Rich Nadworny, who was the Director of Digital Strategy. This position came my way via an intern supervisor at UVM who brought this opportunity to me. I believe I was in a “class” in which 3 credits went towards my internship. This “teacher” linked me up with the job. It was a fantastic job. My second internship also came the same way, via the internship “class”. I worked at Lake Champlain Chocolates as a Marketing Intern under Chris Middings, head of Marketing & Communications. (Disclaimer: this might have been the best job I honestly ever had, eating free fresh chocolates all day long! Just saying…). Finally, I got my job at One Source via Craigslist in 2005 (omg Craiglist jobs!), the position at NYU School of Law by applying directly through the HR website for NYU and for the Clinton Global Initiative through Idealist.org.

3. As an employer , what makes you want to learn more about a candidate? When I have had to hire student workers, interns and associates for my teams (I have hired over 20+ people in my career) I look for the basics to be done right. Please use my full and real name. My name is not Julie or Ms. Julie or something like that. That shows me you’re not paying attention to detail and when it comes to working with me, won’t be detail-oriented. Also if you haven’t taken the time to go through your resume to put in the keywords for the specific job and your resume reads like you should looking for a job in another department, I won’t invite you in. Detail and relevance are the top two things. Also, if I am sent a candidate directly through a friend or colleague they get my full attention (granted they have paid attention to my two points above).

4. How should one follow up on a job/internship application?
Be persistent! Make sure you reach out and look for a status update, but do not harass. If you need to get a hold of someone to check-in on your application, put Google to work and find that contact info someone online. All this stuff is out there if you just look.

Search Engine Optimization Tips and Tricks

Posted on Jan 9, 2014

SEO_TipsandTricks

Lately I have found my clients asking me “how can I increase traffic to my site”? While there is no direct answer, as visitors are mostly random and unpredictable, there are a few proven tips and tricks that I would like to share with you. Some of these might seem like a no-brainers, but you’d be surprised that if you focus on the below, your page traffic will grow. Perhaps you can try these out on your site today!

Submit Your Sitemap to Google

You have to submit a sitemap.xml file to Google to have your website show up in Google’s search engines. Otherwise, Google may or may not crawl your site properly. This simply means that what you think will show up in a search, just might not. Google is so amazing (yes, I drink the Kool-Aid) and explains in detail here on how to submit a sitemap. Once this is done, be patient! It takes several days for your page to be submitted. However, once it is, in your Google Analytics, under Search Engine Optimization, you will now be able to see what search terms, when entered, show your page as results. Use these terms and keywords in this next trick.

Use Keywords Related to Your Topics

Use keywords related to your topic is another easy-to-do tip. The right words put in the right places will increase your page ranking and allow for your page to show up in more searches. Put these words in headings and page names, as well as meta tags. I used to think that putting keywords inside image files names and tags do anything and I later found out they don’t. Focus on putting them in the content only.

Update Content

This one’s easy. Not only do I recommend constant blog updates to keep things fresh for repeat visitors, but I also suggest to spend some time on your sites other content- the about page, homepage, etc. Tweaking copy on places that visitors see time after time gives not only your audience something new to spend time reading (thus increasing overall time spent on page), but search engines love seeing new copy to crawl and index for future searches.

So in summary if you:

  • submit your sitemap
  • use keywords wisely
  • update your content regularly

your traffic will grow in just a few weeks!